When creating political campaign websites, the main goal should be simple—educating your voters. Your website should clearly show your values and campaign promises through thoughtful images and design choices. In short, a well-designed political website serves as the face of your campaign as it provides all the key information your voters need, including your positions on important issues and ways they can support you.
Of course, building a strong design for your political campaign website will take some research and know-how. If your team doesn’t have this expertise, hiring a professional might be the best choice. However, if you’re tasked to create a political campaign website yourself, knowing what makes a website effective is the first step. This is why we gathered 27 excellent political campaign websites in the wild for inspiration and sum up what we can learn from them with 10 practical tips.
1. John Fetterman Campaign for US Senate
Let’s start with John Fetterman’s campaign website. It features a striking black and gold design that conveys power and confidence. The bold visuals, including an image of Fetterman with a raised fist, make a strong impression. As you scroll, you find clear information on his stance on various issues and easy links to donate and volunteer. The site also offers a quick link to chat with John via Facebook Messenger, enhancing accessibility and engagement.
2. Nikema Williams for US Congress
Next, we have Senator Nikema Williams’ website which showcases a full-page hero image that exudes confidence and optimism. The blue color scheme symbolizes trustworthiness and knowledge, aligning with her advocacy for women and families. The site features high-quality content, a passionate “About Me” page, and an overall design that reflects her impactful career. It’s a compelling online representation of her commitment to family and working in America.
3. Jake Ellzey Campaign for US Congress
This website uses a patriotic red, white, and blue color palette that instantly signals its political nature. It includes scrolling images, a personal connection to Ellzey, and his positions on key national issues like gun control and border security. The site encourages visitor interaction through options to get involved in his campaign.
4. Joe Biden and Kamila Harris US Presidential Campaign
Joe Biden’s website currently serves as a Biden-Harris campaign platform. It combines a unique design with essential campaign elements like call-to-action buttons, donation options, and abundant images of the candidates. The predominant blue tones evoke feelings of optimism and reliability, creating an engaging and professional atmosphere. The clean layout and ease of navigation make it a standout example of effective campaign web design.
5. Labour Party UK Parlament Campaign Website
In parliamentary states, you will find that campaign websites serve as platforms for the entire party, not just individuals. In this case, the Labour Party of the UK has a website that is an excellent example of modern political web design. It features a video background, clear calls to action, stunning hover effects, and a sticky menu. These elements create a dynamic and interactive experience that effectively communicates the party’s center-left ideals and commitment to social democracy, democratic socialism, and trade unionism.
6. Conservative Party UK Parlament Campaign Website
In the other corner of UK politics, the Conservative Party’s campaign website makes a bold statement with its hero section, emphasizing a clear plan for a secure future. The homepage offers a detailed plan of action, contrasting their vision with the opposition. The design is straightforward and action-oriented, encouraging visitors to engage with the party’s goals and policies.
7. Donald J. Trump US Presidential Campaign
The next example brings us to Donald J. Trump and his powerful campaign website. It features a patriotic color scheme reminiscent of the American flag, creating a professional and well-thought-out design. The site includes essential elements like a strong statement, call-to-action buttons, and donation options, ensuring it is both eye-catching and functional. The thoughtful design reflects Trump’s brand and campaign strategy.
8. Liberal Democratic Party of Japan Website
Unlike Western political websites, the Liberal Democratic Party of Japan’s website stands out for its purely informational approach. It uses a traditional design style from the early 2000s, which is well-structured and easy to navigate. The content-heavy site focuses on providing detailed information through blog articles, making it a valuable resource for voters.
9. Marine Le Pen France President Candidacy Campaign
Moving to Marine Le Pen, her campaign website from 2022 is well-structured with numerous links to campaign videos, press releases, and her program. The modern design features a few highlighted sections, including a form to support her candidacy, a personal letter titled “I Love France,” and options for donations and video highlights. This layout ensures visitors can easily access key information and engage with her campaign.
10. Nigel Farage Reform UK Blog Website
Nigel Farage’s blog website offers a comprehensive platform where visitors can watch his videos, read his articles, and contact his office directly. The top navigation includes drop-down mega menus covering current events, Euroscepticism, media, politics, and even Farage Gin. This structure makes it easy for visitors to explore Farage’s diverse interests and stay updated on his activities.
11. Jumaane Williams Campaign For Governor NY
This one stands out with its modern design and sleek aesthetics. It features a clear call-to-action button, aligning with his objectives and engaging the target audience. The site provides accessible information about his stance on various issues, ensuring it meets the needs of all visitors.
12. Cheri Bustos US Congress
Next, we have Cheri Bustos with a site that uses violet to symbolize elegance, imagination, power, and respect, aligning perfectly with her ideals. The design caters to her audience’s demands, featuring components that correspond to her goals. The site is accessible to everyone, making it a thoughtful reflection of Cheri’s character and values.
13. Herschel Walker Conservative for Georgia
Herschel Walker’s website cleverly uses the headline “Run, Right, Win” to connect his personal history with his political goals. The site includes a sticky donation button at the bottom, making it easy for supporters to contribute. This simple yet effective design engages visitors and encourages participation in his campaign.
14. Lauren Underwood for US Congress
Here we have a fantastic color scheme and a compelling video on the main page showcasing her public speeches and campaigns. The site also includes a contact form and a store for campaign merchandise, fostering a sense of connection and support. However, it could benefit from more detailed information about her policies and accomplishments.
15. Mike Garcia Congressman
This comprehensive platform includes a scrolling hero graphic showcasing Mike Garcia’s positions on various issues. It provides extensive information, including his voting record, an interactive map, and links to news and press releases. The site is well-designed and easy to navigate, offering valuable content for visitors.
16. Kevin Hern Conservative for Oklahoma District
Next, we have Kevin Hern’s campaign website which features a full-page Oklahoma cityscape as the hero image, with red buttons guiding visitors to important information like joining his email list. The top navigation is simple, and below the fold, visitors can learn more about Hern and find ways to volunteer. The unique design elements make the site engaging and informative.
17. Brian Turner for Congress
Brian Turner’s website highlights his priorities, including public education, environmental protection, and local industry growth. The design features striking portraits and family images, creating a professional yet personal online presence. It effectively corresponds to his goals, providing a simple yet impactful platform for his campaign.
18. John Hickenlooper’s Campaign for US Senate
The next campaign website uses blue tones to convey reliability and engagement. It outlines John Hickenlooper’s initiatives, from reducing healthcare costs to addressing gun violence and climate change. The clear purpose and appealing design make it a valuable resource for voters interested in his campaign.
19. Steve Bullock US Senate
This website is beautifully laid out with a welcoming white background and a classy crimson-red color scheme. Unique features include the “Share Your Story” app and an interactive map highlighting Steve Bullock’s achievements as governor. These innovations engage voters and provide a comprehensive look at his contributions, making the site a standout example of effective campaign web design.
20. Alex Mooney US Senate
Alex Mooney has a clean, organized, and functional website. It provides a seamless online experience, highlighting his profile and values. The design is accessible to all users, making it easy for visitors to learn about Mooney and engage with his campaign.
21. Alexandria Ocasio Cortez Campaign Website
Next, we have AOC with a website that sports a purple color scheme to create a powerful and engaging online presence. The design conveys ideas of power, respect, creativity, and mystery, making it a versatile choice for her campaign. The site is easy to navigate, offering positive vibes and a bright, attractive aesthetic.
22. Pramila Jaypal Congress Campaign Website
Pramila Jayapal’s website is a digital hub for her political passions, including Medicare for All, women’s rights, and LGBTQ equality. Optimized for mobile devices, the site ensures accessibility and highlights her commitment to a broad audience. However, the abundance of images and links can create a cluttered look, potentially overwhelming visitors.
23. Margaret Hodge UK Parlament
This next website provides a comprehensive look at Labourist Party Margaret Hodge’s community involvement as a Member of Parliament for Barking. The design features various campaign images and interactions with families, along with her personal story and social media integration. Big red numbers highlight her achievements, making it easy for visitors to see her contributions at a glance.
24. Jim Lange for Congress Campaign Website
Jim Lange uses his website to his determination and political stance, featuring his picture prominently and making it easy to connect on social media. The site includes a section on Lange’s journey, creating a personal and emotional connection with visitors. On the downside, clearer navigation and more detailed policy sections could do a lot for the site’s overall effectiveness.
25. Senator Bernie Sanders’ Political Campaign Website
Bernie Sanders’ website is one of the strongest political websites, known for its simplicity and effectiveness. During the last presidential campaign, it actually achieved top rankings in backlinks, referring domains, and indexed pages, with over 1.4 million unique users. Despite not winning the election, the website remains a successful example of online political engagement to this day.
26. Elizabeth Warren Campaign Website
Continuing with top-ranking achievements, Elizabeth Warren’s campaign website boasts over 1.3 million unique visitors, effectively presenting her platform and attracting potential voters. The site is straightforward and offers all necessary campaign information. However, it could improve its speed score to enhance user experience.
27. Suraj Patel’s Campaign for US Congress
Lastly, we’ll check out Suraj Patel’s campaign website. It features a YouTube video at the top, providing a personal introduction and connecting visitors to his character and beliefs. It also includes a unique call-to-action to find the nearest polling place, along with detailed sections about his background and community involvement. While the site effectively presents Patel’s experience, it could offer a more balanced view of his policies.
10 Tips for Designing a Political Campaign Website
Even the simplest campaign websites need to meet a certain standard of design quality as a well-designed website can boost a campaign by showing it as well-supported, polished, and up-to-date with technology. Beyond showcasing a politician’s brand and image, the website should invite visitors to learn more and interact with your campaign, turning potential voters into supporters. Now, let’s look at 10 practical tips to keep in mind when you design or redesign a political campaign website.
1. Establish Your Campaign’s Values and Political Identity ✔️
Start by defining your campaign’s values and identity. This includes images and text that show involvement with important issues can help. For example, a candidate focused on community service might show photos of working with volunteers. If you prioritize environmental issues you might add images from environmental protests. This will help visitors quickly see your commitment to key issues.
2. Provide Clear Issue Information ✔️
An “Issues” page serves to explain your stances on key topics. Use straightforward explanations in simple, clear language and avoid jargon. You may consider pairing this with photos of your past involvement in these issues to enhance understanding. Let’s say, healthcare is a priority. In this case, include photos of visits to healthcare facilities or meetings with professionals to make it easy for visitors to find and understand your positions.
3. Easy Donation and Volunteer Options ✔️
Every campaign website benefits from clear and easy-to-use options for fundraising and volunteer sign-ups, so make sure you integrate payment forms and volunteer registrations. For example, a “Donate” button leading to a secure, on-site form prevents confusion. This keeps potential donors engaged and makes the process simple.
4. Improve Voter Interaction ✔️
Websites with spaces for news updates, campaign progress, and live Q&A sessions improve voter interaction. A lot of the examples we saw use a chat feature where voters can ask questions and get answers from campaign volunteers and representatives. This makes the campaign more interactive and accessible.
5. Integrate Social Media ✔️
This one is a must. Prominent links to social media pages on the homepage and integrated social media feeds help visitors see the latest posts without leaving the site. For example, including a Twitter feed that updates with recent tweets keeps the site dynamic and shows the campaign’s buzz.
6. Offer Accessible Contact Information ✔️
It’s always better if you provide users with multiple contact options such as phone numbers, email addresses, and a contact form. This approach ensures people can easily reach out, ask questions, and offer support. For instance, a “Contact Us” page featuring a form and direct contact information helps open communication with constituents and makes the campaign approachable.
7. Maintain an Up-to-Date Events Calendar ✔️
A detailed calendar on the website, with information about public meetings, rallies, and other events, encourages active participation. You can use it to list locations, dates, and times, along with RSVP options, and ultimately keep supporters informed. Especially an events calendar that allows for direct RSVP helps ensure active community involvement.
8. Create a Media Gallery ✔️
Consider adding a media gallery with high-quality images and videos from speeches and events to make the campaign more relatable. This method helps visitors connect more deeply with the candidate.
9. Regularly Update a News and Blog Section ✔️
A regularly updated news and blog section keeps the website dynamic. Share the latest activities, achievements, and opinions on current events to engage visitors more. For instance, blog posts about recent campaign events or views on pressing issues keep the audience informed and involved with the campaign.
10. Aim for a Personal Connection ✔️
And last but not least, show personality on the website through photos, videos, and blog posts about personal views. This will help you create a stronger connection with potential voters. It’s a great practice to have a “Meet the Candidate” page with personal stories and a contact form to help you build a stronger connection with the voters.
Alrighty, folks, that’s a wrap!
A website is essential for any politician or campaign. It lets you share important issues with voters, provide news and updates, and help people connect with the candidate personally.
If you follow the best practices and take inspo from already established successful political campaign websites, you can create a powerful and effective site. This will help you engage with voters and make a real impact on your campaign.
Hey, before you go, don’t forget to check out our other awesome articles on UI/UX design!We’ve got loads of tips and inspiration to help you create stunning designs that will blow your mind.
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